Tut’s Travels

Tutankhamun in West Germany, 1980–81

 by Mario Schulze

The essay opens:

When I began my research on the Tutankhamun exhibitions, I repeatedly came across one remarkable motif in the archives: quite a few of the remaining photos of the exhibition show the golden funeral mask of the famous ancient Egyptian pharaoh, the most important piece of the exhibition, facing at eye level a high-ranking representative of the country in which the exhibition was then appearing. These pictures call to mind a diplomatic meeting of two states or a state visit across time. Instead of the mandatory handshake between the two leaders, the photos give the impression of eye contact between the Egyptian mask and the queen of England or the presidents of the United States or the Federal Republic of Germany. The photos portray the Western leaders not as connoisseurs in the act of examining a work of art but as reverential admirers of a foreign leader. When the leaders are joined by experts, as in the photograph of President Jimmy Carter with the director of the National Gallery in Washington, John Carter Brown, the experts appear redundant. It looks as if Carter is not even listening to Brown but communing instead with Tutankhamun. In Germany, this connection between the leader and the artifact was so evident that the popular tabloid Bild even expressed concerns about why the German president stood so far away from the mask during his visit. The explanation, that the president was farsighted, made it clear, nonetheless, that this was an intimate meeting between two leaders. All of these pictures suggest that Tutankhamun’s golden mask was more than just a beautiful, awe-inspiring artifact; it was an ambassador.

There have been several exhibitions of objects from the tomb of Tutankhamun since its famous discovery by the British archaeologist Howard Carter in 1922. The best known, and the one of interest here, is the Treasures of Tutankhamun tour of 1972 – 1981. At first fifty and then fifty-five tomb artifacts were exhibited in the United Kingdom (London); in the Soviet Union (Moscow, Leningrad, and Kiev); in seven cities in the United States; in Toronto, Canada; and, finally, in five cities in the Federal Republic of Germany, where it was renamed Tutanchamun. The 1970s world tour is considered the most popular exhibition of all time, having broken records for attendance at almost every participating museum—records that for the most part still stand today. Especially in the United Kingdom, the United States, and Germany the “King Tut” show became a pop-cultural phenomenon: “Tutmania.” The exhibition received massive news coverage from tabloids and broadsheets alike. Even on TV, King Tut was everywhere. Although large-scale art exhibitions with hundreds of thousands of visitors had taken place as early as the mid-nineteenth century, the Tut exhibition was the prime example of a new exhibition genre. It became “the ultimate blockbuster,” as the director of the New York Metropolitan Museum, Thomas Hoving, wrote in his memoir. The exhibition was highly successful not only in terms of visitors and media coverage but also because it produced huge revenues for Egypt, which lent the touring objects, and for museums and tourist industries around the world. As such, the 1970s Tut exhibition is interesting on many levels: in its expression of a new exhibition boom, in its exemplification of the postmodern commodification of culture, and in the negotiation of the gender relations and racial identities that intersected in the course of the exhibition.

In this essay I am concerned with the diplomatic dimensions of the blockbuster. News reports on the Tut exhibition often pointed out that the objects, and particularly the gold mask, were not simply museum artifacts but objects of ambassadorial status. The small German newspaper of Southern Schleswig explicitly headlined: “Tut—Egypt’s Special Ambassador.” Other newspapers celebrated the mask as the “King of Egypt” and representative of Egyptian state power. They reported on the way the mask was treated as a state guest, transported by the Luftwaffe (German airforce), and continually guarded by Egyptian and German security forces.

The political charge of the objects was obviously an integral part of the massive appeal of the show in the Western world. But it is not for political reasons alone that the ambassadorial status of museum objects deserves a closer look in the context of the contemporary history of exhibitions. How did Tutankhamun’s grave goods become ambassadors? Or, to put it more broadly: what is the state-political dimension of traveling museum objects and, in particular, of very mobile and world-famous star objects? Continue reading …

Schulze’s essay tells the diplomatic history of the Treasures of Tutankhamun touring exhibition, the most successful exhibition of all time, and its engagement in West Germany. It argues that the exhibition ascribed an ambassadorial role to its objects and used them as a tool of diplomatic propaganda. While the visit of the objects was promoted as an attempt at cross-cultural understanding, the interpretation and commodification of the exhibits also served to justify the West’s appropriation of Egypt’s natural and cultural resources.

MARIO SCHULZE is a postdoctoral research fellow at the Zurich University of Arts. As member of the research group “Mobile Objects,” a project of Humboldt University’s Interdisciplinary Laboratory for Image, Knowledge, and Gestaltung at the Museum of Natural History in Berlin, he is writing a book on the Tutankhamun exhibitions.

Blockbuster Diplomacy

The Splendor of Dresden in the United States, 1978–79

by Alice Goff

The essay begins:

On June 1, 1978, The Splendor of Dresden: 500 Years of Art Collecting opened in the National Gallery of Art in Washington, DC. At the entrance to the massive exhibition, two life-size mannequins on horseback, outfitted in ornate armor, lunged at each other in mid-joust: a preview for visitors of the spectacular onslaught of cultural objects across twenty-two galleries in the brand new East Building beyond (fig. 1). The impact of Splendor was both political and aesthetic. This was the first major loan of art from the German Democratic Republic (GDR) to the United States, initiated immediately after the establishment of diplomatic relations between the two countries just four years earlier. Billed as a grand gesture of cultural exchange in the spirit of the Helsinki Accords, the exhibition was the product of unprecedented collaboration between American and East German museum officials in an environment of intense mutual suspicion at the highest political levels. The gradual erosion of détente in the late 1970s set the stage for a telling opening scene: the dinner planned to celebrate the exhibition’s installation in the National Gallery was deferred to accommodate the NATO summit taking place concurrently in Washington. At the same time that NATO delegates were committing to increase defense spending in response to Soviet military advantage in central Europe, their wives, hosted at a preview tea by First Lady Rosalynn Carter, were among the exhibition’s first visitors.

Beyond the strained political environment from which it emerged, Splendor was a spectacle in its own right, exceeding standards of scale and expense even in an age of blockbuster exhibitions. The 702 objects on display, works of fine and decorative arts from eight of Dresden’s state museums, formed by many accounts the most ambitious exhibition ever mounted by an American institution. Insured for an extraordinary $81 million, Splendor was among the first exhibitions to be partially indemnified by the US government under the 1975 Arts and Artifacts Indemnity Act. In addition to funding from the National Endowments for the Arts and Humanities, the cost of the enterprise was funded by a $750,000 grant from International Business Machines (IBM), the largest-ever corporate contribution to a cultural project in the United States at the time. Over the course of a year, Splendor traveled from Washington to the Metropolitan Museum of Art in New York and the Legion of Honor Museum in San Francisco, attracting 1.5 million visitors and widespread national and international press coverage before its return to Dresden in June 1979. “I wore out my eyes,” confessed the Branson Beacon’s Helen C. Saults of the endless galleries of artworks, from Cranachs, Rembrandts, and Friedrichs to ostrich-egg tankards, gem-encrusted mirrors, astronomical clocks, and filigreed automata—not to mention towering arrays of porcelain, weaponry, and bronze sculpture. The New York Times art critic John Russell concurred: “It is by universal agreement the most intelligently conceived, the most inventively presented and, room by gorgeous room, the most seductive exhibition of its kind ever to be seen in this country.”

The lavish scope of The Splendor of Dresden was an expression of the firm belief, common to its American and East German organizers, in the utility of fine art to Cold War foreign relations. Splendor joined numerous other exhibition initiatives during the 1970s that exploited the public forum of the art museum as a stage for the performance of mutual understanding on one hand and cultural superiority on the other. As David Caute argues, while the Cold War was a conflict between opposing world powers, it was also a contest over a shared cultural field located broadly in the Renaissance and Enlightenment. An 1823 bust of George Washington included in the gallery on neoclassicism is a case in point. Commissioned from a Dresden sculptor by a Saxon merchant who had served as a volunteer in the Philadelphia militia, the bust was to stand for a liberal republicanism common to Saxon and American cultural traditions in the nineteenth century: “a work of remembrance and respect,” in the words of the exhibition’s principle organizer in Dresden, Joachim Menzhausen. As the catalog noted, the bust was based on an illustration of Antonio Canova’s 1821 statue of Washington for the North Carolina State House. Incidentally, because Canova’s statue had been destroyed when the state house burned in 1831, and had only been replaced with a marble replica in 1970, the Dresden bust served as a unique referent to a work of American cultural heritage since lost. The collections on view in Splendor established Dresden’s artistic wealth in terms that American audiences could easily appreciate; they also sought to prove socialism’s unmatched capacity as a steward of the artifacts of the Western cultural canon.

For the East German officials who were largely responsible for Splendor’s conceptual framing, the role of art in political performance was not only the exhibition’s guiding premise but also its central theme. This was among the first exhibitions to focus on the history of collecting, narrating the shifting fortunes of notoriety and prestige won through the production, acquisition, and display of art over five hundred years. In the catalog, published by the Metropolitan Museum but authored entirely by curators from the Dresden museums, this story unfolded according to a Marxist-Leninist narrative, with socialism as the last stage in a long dialectical process of progress and retrenchment. Catering to American audiences, “for whom every communist dialectic is foreign,” this trajectory was both conventional and understated. From the curiosity cabinets of the sixteenth-century electors to the grandiose collections of the absolutist monarchs, through the rationalized public museums of the bourgeoisie, and culminating in the rise of fascism and the total destruction of Dresden’s architectural heritage and near annihilation of its art collections by American and British bombs in February 1945, the socialist state emerged from this history as its logical end and proper keeper. “We recognize the creative conservation of our humanistic cultural heritage in the hands of the working class,” wrote Manfred Bachmann, general director of the State Art Collections of Dresden in his prefatory statement. While the objects on display transformed the splendor of the past into the splendor of the present, they also showed the very concept of splendor itself to be a historical construction: dynamic, contextual, and contingent on the political convictions of their owners.

The following pages offer a tour of three focal galleries in The Splendor of Dresden that demonstrate how East German political aspirations, historical imagination, and diplomatic maneuvering shaped the story of art collecting at work in the exhibition’s design and reception. This was a conception of splendor as fragile as it was complex, as the Washington Post noted: “It is ironic that a socialist state should dazzle us with the spoils of absolutism.” The title of the show might more appropriately be “The Splendor that was Dresden,” quipped the Wall Street Journal. To make the cultural wealth of early modern Saxony reflect the political prestige of the East German state for Western audiences was the exhibition’s central challenge. Fully cognizant of the conceptual risks, curators from Dresden worked with their American collaborators to create an exhibition that was as concerned with the perils of splendor in the past as with its promise in the present. In the first gallery, we encounter a history of the destruction of Dresden that established the enduring fragility of its cultural wealth; the second gallery presented the virtues of the unaffected pursuit of knowledge sheltered from the taint of statecraft; the fifth transformed the excesses of princely collecting in the baroque into a new model of cultural diplomatic exhibiting. Throughout, splendor emerged as a historical problem, even as it remained for East German organizers the primary instrument through which its cultural political goals could be achieved. Continue reading …

“The Splendor of Dresdenwas an astonishingly lavish blockbuster exhibition loan from the German Democratic Republic to the United States between 1978 and 1979. Yet the history of its conception and execution reveals the tensions and ambivalences that underwrote cultural diplomatic efforts in the era of the Helsinki Accords, even those at the grandest scale.

ALICE GOFF is a historian of German cultural and intellectual life in the modern period. She is Assistant Professor of History and the College at the University of Chicago.

Objects as Ambassadors

The Object as Ambassador: Exhibitions in Contemporary History

a Representations special forum

with an introduction by Alice Goff

The [essays here address] the exhibition as an instrument of German Cold War politics during the 1970s. This was a decade of transformation in both the museological and the cultural political fields. Beginning in the late 1960s, museums addressed a widely understood global crisis of relevance by rethinking the technologies of exhibiting with social engagement, popular entertainment, and commercial success in mind. In 1972 the Basic Treaty, and three years later the Helsinki Accords, established cultural exchange as an explicit priority of détente both between East and West Germany and on an international scale. In an environment of heightened attention to the power of the museum in contemporary life, the international traveling exhibition became a newly valuable opportunity through which state and nonstate actors could stage foreign political priorities, establish economic relationships, demonstrate diplomatic goodwill, and communicate ideological commitments to broad publics. The core premise of these exhibitions’ cultural diplomatic missions was that the objects within them would serve as ambassadors, embodiments of political identities, on one hand, and bridges across these entrenchments, on the other. In this way, the museum exerted itself as an institutional broker of foreign relations through, but ultimately beyond, its particular cultural purview. Continue reading …

MANUELA BAUCHE

Cuban Corals in East Berlin‘s Natural History Museum, 1967–74: A History of Nondiplomacy

ALICE GOFF

The Splendor of Dresden in the United States, 1978–79

MARIO SCHULZE

Tutankhamun in West Germany, 1980–81

ANKE TE HEESEN

On the History of the Exhibition

New Issue, Representations 141

NOW AVAILABLE

Number 141, Winter 2018

Featuring the special forum: The Object as Ambassador: Exhibitions in Contemporary History

ALICE GOFF
Introduction: The Object as Ambassador

MANUELA BAUCHE
Cuban Corals in East Berlin’s Natural History Museum, 1967–74: A History of Nondiplomacy

ALICE GOFF
The Splendor of Dresden in the United States, 1978–79

MARIO SCHULZE
Tutankhamun in West Germany, 1980–81

ANKE te HEESEN
On the History of the Exhibition

Plus:

GAURI VISWANATHAN
In Search of Madame Blavatsky: Reading the Exoteric, Retrieving the Esoteric

AMY KNIGHT POWELL
A Short History of the Picture as Box

Upcoming in Representations 142: Aglaya Glebova on Rodchenko’s photographs from the White-Sea Baltic Canal; Esther Yu on the “tender conscience” in Milton; Theodore Martin on anxieties of contemporaneity in recent novels; Jeffrey Knapp on Selma and historical films; and Sebastian Lecourt on the Victorian Jesus novel. (Coming in May.)